Profiteering or shipwrecking? The correct way of cash loan to go overseas

 On demand 

 Place: China 

In recent years, the Southeast Asian market, with a population of 650 million people, has become one of the most popular destinations for Chinese cash loan financial enterprises to expand. However, with the COVID-19 pandemic, global economic activity, including that in Southeast Asian countries, has been affected to a certain extent, resulting in a rising overall overdue rate.

Due to the COVID-19 pandemic, some domestic small- and medium-sized fintech platforms have withdrawn from the Southeast Asian market in disgrace. Meanwhile, some fintech platforms have chosen to stick to it and wait to see how the market changes.

At this time, the questions of whether to withdraw or stay, whether the opportunities outweigh the risks, whether to go overseas, and how to go overseas have dogged many financial enterprises. However, there is no doubt that whoever can overtake at the corner may reach a higher level at this critical moment.

Thus, ADVANCE.AI has invited several industry experts to share their advice on current Southeast Asian market trends, financial policies, risk control policies, marketing strategies, traffic acquisition, industry solutions, and more.

The contents of this online salon:

• Facebook's official interpretation of the trends and suggestions to the fintech industry going abroad during the pandemic.
• AI's practical experience sharing in risk control practices and cases in Southeast Asia.
• AppsFlyer's authoritative data analysis of the current situation of financial app marketing.
• Iplayable's dialogue with cash loan advertisers and the summary of overseas traffic distribution strategies.